A growing stream of research in accounting and finance tests the extent to which the tone of financial disclosure narrative affects security prices, over and above the disclosed financial performance. These studies measure tone by counting the relative frequency of positive versus negative words...

PurposeThis paper presents empirical evidence that focuses on the use of covert participant observation as a method of data collection and considers the ethical nature of this method as a means to create knowledge that leads to direct management action. This ethical debate centres on issues such...

Qualitative research typically involves techniques such as focus groups, in-depth interviews (IDIs), ethnography, and metaphor elicitation. Rather than being a substitute for quantitative research, qualitative research - when conducted properly - can be a useful and necessary complement that...

The current qualitative research methodologies employed to study projects are heavily dependent on interviews, despite data being created across different media in this digital age. Social media, news articles, LinkedIn profiles, WhatsApp groups, etc. can have influence on project stakeholders,...

Eine onlinebasierte Expertenbefragung verdeutlicht, dass menschenähnlichen Robotern grundsätzlich eine wachsende Marktforschungsrelevanz zugeschrieben wird. Die konkreten Anwendungsfelder sind vor dem Hintergrund alternativer Methoden und Technologien zu bewerten. Sie reichen von automatischen...

Automatisierung ist eine Antwort auf den Zeit- und Kostendruck, der auf der Marktforschungsbranche lastet. Quantitative Forschungsvorhaben lassen sich verhältnismäßig gut automatisieren, da sie festen Regeln folgen und messbare Antworten liefern. Qualitative Vorhaben sind oftmals weniger...

Publishing in top journals is difficult. Common challenges undermine authors' attempts to explain and influence their discipline's understanding and practice. We identify and describe these roadblocks to publishing success. We also benchmark best practice in management, marketing, and supply...