conditions suggests a major role for culture in determining living arrangements. -- culture ; living arrangements ; immigrants …

added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels … in Jaipur city. Youth is conceivably the most complicated demographic group to communicate with. Not only they have a … engage and entertain. Marketers spend millions in marketing research every year trying to predict, or anticipate, changing …

The current youth market is characterized as tech-savvy, variety seekers who has been active in using digital … technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are …

appears to be a gap to bridge between marketing literature and developmental literature in dealing with this issue. This paper … factors is should be an element of consideration in any future research which examines marketing to adolescents …

emergence of youth as a powerful consumer segment. Understanding this crucial segment in depth and developing specific marketing … strategies is important for business sustainability. By targeting the youth population in India, retailers will be investing in … substantiates this central point with findings from previous studies on youth and psychographic segmentation …