Marketing museums and exhibitions : what drives the interest of young people
Year of publication: |
2011
|
---|---|
Authors: | Gofman, Alex ; Moskowitz, Howard R. ; Mets, Tõnis |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 5/6, p. 601-618
|
Subject: | Marketing | Kultur | Culture | Museum | Zielgruppe | Target group | Jugendliche | Youth | Conjoint-Analyse | Conjoint analysis | USA | United States |
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