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Online Consumer Communities, Collaborative Learning and Innovation

Rossi, Carla - 2014

to facilitate customers’ engagement in processes of collaborative learning and innovation, outlining the potential …

Persistent link: https://www.econbiz.de/10014165061

Churning while Learning : Maximizing User Engagement in a Recommendation System

Hamilton, Michael; Singal, Raghav - 2021

-side learning (i.e., platform learning the efficacy of new content) and (2) demand-side heterogeneous churning (i.e., different … understand the interplay between churning while learning and how it impacts the long-term user engagement. In addition to … characterizing the structure of the optimal learning policy for the platform recommendation problem (i.e., which users to experiment …

Persistent link: https://www.econbiz.de/10013220588

Social media and consumer awareness toward manufactured food

Kareem, Jamal Ahmed Hama; Rashid, Wirya Najm; Abdulla, … - In: Cogent business & management 3 (2016), pp. 1-15

Consumer awareness of the many important issues in daily life is one of the most important priorities, and this awareness liberates society from many of these problems, thereby making that society sophisticated and civilized. However, many societies, especially in developing countries, are...

Persistent link: https://www.econbiz.de/10012036865

Lead users as facilitators of knowledge sharing in a community setting

Jeppesen, Lars Bo (contributor); Laursen, Keld (contributor) - 2007

Persistent link: https://www.econbiz.de/10003603905

Visual listening in: extracting brand image portrayed on social media

Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019

Persistent link: https://www.econbiz.de/10012494099

Role of MNCs in changing preferences for food consumption in Russia under import substitution

Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166

Persistent link: https://www.econbiz.de/10012219571

Customer Revenue Sharing Program in Online Social Media

H. Mirzaei, Fouad; Odegaard, Fredrik; Yan, Xinghao - 2014

Online social media (OSMs) have become a popular and growing phenomenon on the Internet, as exemplified by the millions of followers of websites like YouTube, Twitter and Facebook. Given the ease of access and high competition over the Internet to attract users, a question that arises is whether...

Persistent link: https://www.econbiz.de/10014041380

Effective Brand Community Management : Lessons from Customer Enthusiasts

Dholakia, Utpal M.; Vianello, Silvia - 2009

THE LEADING QUESTION: • How can companies manage their brand communities effectively? FINDINGS: • Setting up and managing a brand community of customers is a potentially powerful marketing program for companies in the current harsh economic climate. • Many company-run brand communities...

Persistent link: https://www.econbiz.de/10014200599

Neither a Customer Nor a Subscriber Be : Regulating the Release of User Information on the World Wide Web

Gleicher, Nathaniel Jurist - 2014

The Stored Communications Act (SCA) was passed in 1986 to regulate information release on the developing Internet. Twenty years later, while the quantity and quality of information collected online has grown, the amount that is regulated by the SCA is increasingly uncertain. Although the SCA was...

Persistent link: https://www.econbiz.de/10014200854

Does Social Media Platforms’ Integration Ensure Better Consumer Engagement?

Asrani, Dr - 2013

Social Media platforms’ integration is a technology of creating a unique user experience by providing a common web-platform, wherefrom the user can access different social media vehicles. This paper checks the patterns and modes of usage of different social media platforms. This demographic...

Persistent link: https://www.econbiz.de/10014158196