Effective Brand Community Management : Lessons from Customer Enthusiasts
Year of publication: |
2009
|
---|---|
Authors: | Dholakia, Utpal M. ; Vianello, Silvia |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Extent: | 1 Online-Ressource (22 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 18, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1512090 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
So, Kevin Kam Fung, (2018)
-
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F., (2018)
-
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios, (2018)
- More ...
-
Effective brand community management : lessons from customer enthusiasts
Dholakia, Utpal M., (2011)
-
Effective Brand Community Management : Lessons from Customer Enthusiasts
Dholakia, Utpal M., (2019)
-
The role of retailer’s performance in optimal wholesale price discount policies
Bykadorov, Igor, (2009)
- More ...