Current debates on food and farm policy would benefit from an improved understanding of the public’s demand for the services provided by the USDA. We determine taxpayer’s preferences for six categories of USDA expenditures using data from a nationwide survey of almost 1,200 taxpayers. We...

This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...

Changes in U.S. agriculture have yielded a diversity of farm types. These changes have extended beyond the farm business and into the farm household. The objective of this paper is to discuss the policy implications of a new typology of U.S. farm households that is based on household economic...

This staff paper is an electronic version of a journal article, please cite as: Kuethe, T.H., B. Briggeman, N. Paulson, and A.L. Katchova (2014) “A Comparison of Data Collected through Farm Management Associations and the Agricultural Resource Management Survey.” Agricultural Finance Review...

Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize...

The dramatic changes occurring throughout the agriculture industry are creating new and different uncertainties that result from a turbulent business climate. The objective of this paper is to present a methodology to understand, assess and evaluate, and manage strategic uncertainty. The...