With the current paradigm shift from analogue telephoning to digital and the astronomical increase in the active mobile subscribers and teledensity in Nigeria, this has led to the emergence of mobile communication device that enhances this shift. The smartphone provides an opportunity for...

The United Arab Emirates (UAE) has one of the highest mobile penetration rates in the world. Nevertheless, recent reports on the performance of mobile companies revealed a decline in revenues obtained by the two main mobile operators in UAE (Etisalat and du). Building on the findings of previous...

The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis [41TD$DIF]impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic...