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Essay one examines the strategies of supermarket me-too brands. Current research in marketing focuses mainly on the benefits of new feature introduction and overlooks the importance of feature imitation. The prevalence of me-too brands merits investigation. In our sample, for example, there are...
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Pioneering a really new product is riskier than pioneering an incrementally new product. This is because there is greater uncertainty about the type and extent of customer needs that will be satisfied by a really new product. Further, there is also technological uncertainty whether the really...
Persistent link: https://www.econbiz.de/10009430765
The study consists of two essays investigating different aspects of e-tailing dynamics. The first one uses archival data from public sources on 335 online retailers. Business characteristics covered are order of market entry, single-channel e-tailer, and e-tailer age. After controlling for other...
Persistent link: https://www.econbiz.de/10009430833
This dissertation contains three essays concerning two broad areas, namely, optimal capital structure and risky assets modeling. In the first paper, we study corporate debt values, capital structure, and the term structure of interest rates in a unified framework. We employ numerical techniques...
Persistent link: https://www.econbiz.de/10009441848
This paper uses the Shapley Value decomposition technique to assess the factors behind the rise of inequality in China. It finds that, in many ways, inequality may have been an inevitable by-product of China’s investment and export-led growth model. Between Chinese households, we find that the...
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The theoretical literature has long noted that talent can be used in both the entrepreneurial and non-entrepreneurial sectors, and its allocation depends on the reward structure. We test these hypotheses by linking administrative college admissions data for 1.8 million individuals with the...
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