Beyond text : marketing strategy in a world turned upside down
Year of publication: |
2024
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---|---|
Authors: | Wang, Xin ; Bendle, Neil T. ; Pan, Yinjie |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 939-954
|
Subject: | AI | Artificial Intelligence | Audio mining | Cloud platforms | Image analysis | Marketing strategy | Unstructured data | Video mining | Data Mining | Data mining | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | Text |
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