Showing 1 - 10 of 45
This paper empirically examines models of replacement sales for six electronic consumer durables ? TVs, VCRs, DVD players, Digital Cameras, personal and notebook computers ? using data from a large survey of 8077 German households. A new replacement model is developed that fits the empirical...
Persistent link: https://www.econbiz.de/10009483546
This paper examines the effects and origins of balanced skills among nascent entrepreneurs. In a first step we extend Lazear’s jack-of-all-trades theory to formally model performance effects of balanced skills. In a second step we investigate potential sources of balanced skills related to the...
Persistent link: https://www.econbiz.de/10009437822
This paper empirically examines models of replacement sales for six electronic consumer durables - TVs, VCRs, DVD players, Digital Cameras, personal and notebook computers - using data from a large survey of 8077 German households. A new replacement model is developed that fits the empirical...
Persistent link: https://www.econbiz.de/10012710998
The Product Life Cycle (PLC) model has been a prominent marketing strategy and planning tool for over 30 years. As a managerial tool, strategic insights are largely derived from the expected overall sales pattern and competitive dynamics. Curiously, with the exception of using adoption theory as...
Persistent link: https://www.econbiz.de/10014217534
Why is understanding replacement purchases of consumer durables so important? It is the sales of replacement units that will ensure their long-term success. Replacement sales account for more than 75% of total sales for many durables (Islam and Meade 2000). Thus, the accurate modeling of...
Persistent link: https://www.econbiz.de/10014217536
Sales in consumer durable goods categories are dominated by repeat purchases. Managers are particularly interested to know: Which consumers can be encouraged to make earlier repeat purchases? When are they likely to purchase? What factors drive their purchases? We, the authors, make three...
Persistent link: https://www.econbiz.de/10014047455
This paper makes two types of contributions to research on new venture teams. First, we examine previously neglected aspects of team composition, such as homogeneity and heterogeneity in terms of resource provision and prior start-up experience. Second, we attempt to reconcile conflicting...
Persistent link: https://www.econbiz.de/10009437543
The aim of this paper is to provide a better understanding of the evolution of small firm performance. We do so by studying performance changes on a two dimensional "growth– profitability performance space". It is well established that both growth and profitability are important dimensions of...
Persistent link: https://www.econbiz.de/10009437585
This study investigated the longitudinal behaviour of growth rates and profitability for a large sample of Australian firms. Similar to previous studies, growth rates were found to be much more volatile than profitability measures. Using a regression equation with lagged profit and growth...
Persistent link: https://www.econbiz.de/10009437587
Recent studies of innovation diffusion have investigated cross-country heterogeneity, but implicitly assumed within-country homogeneity. As such, these studies potentially overlook within-country variations in diffusion patterns, which may be even more important to marketing managers and...
Persistent link: https://www.econbiz.de/10009437591