The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...

This study examines the structural relationship among four distinctive forms of the knowledge creation process, namely socialization, externalization, combination, and internalization; two distinctive types of knowledge-sharing behaviours, namely collecting and donating; and employee goal...

This study examines the structural relationship among four distinctive forms of the knowledge creation process, namely socialization, externalization, combination, and internalization; two distinctive types of knowledge-sharing behaviours, namely collecting and donating; and employee goal...