Understanding Active Loyalty in Hotel Reward Programs through Customers’ Switching Costs and Perceived Program Value
Year of publication: |
2011-07-28
|
---|---|
Authors: | Xie, Karen ; Xiong, Lina ; Chen, Chih-Chien ; Hu, Clark |
Publisher: |
UMass Amherst |
Subject: | hotel loyalty programs | perceived program value | switching costs | active loyalty | Services Management and Marketing |
-
Xie, Karen Lijia, (2015)
-
Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
Xie, Lijia Karen, (2014)
-
Hotel loyalty programs: how valuable is valuable enough?
(Karen) Xie, Lijia, (2014)
- More ...
-
Xie, Karen Lijia, (2015)
-
Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying
Xiong, Lina, (2011)
-
Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina, (2014)
- More ...