organizational innovation-based competitive strategy. The paper contributes to the strategic marketing theory by developing and …

suggest that an exploratory strategy improves the founding team's marketing capabilities, whereas an exploitative strategy … worsens these capabilities. Exploitative strategy and the founding team's marketing abilities are negatively affected by …Despite extensive research on the impact of ambidexterity strategy on firm performance, little is known about how team …

Commonly shared conceptualizations of resources are scant in academic management research which strikes as somewhat … peculiar since resources and their allocation thereof have long been recognised to be at the heart of the competitive advantage … and performance of a firm. The research literature considering resources as basis for competitive advantages has further …

" school based on resources, capabilities and knowledge and the "external" school based on the industrial organisation. The …

.-----------------------------------------------In the literature of the field of strategy of operations, the competitive criteria must be priorized having as reference the … criteria and the availability of strategic resources. Therefore, there is a lack in the literature in how to make this choice … theory based on resources aiming to contribute for the understanding of how the strategic resources associate with the …

collectivity level by mobilizing and using existing resources. Diversification and regional development requires a common strategy … of the private sector, public or social, official to capitalize human, technical and financial resources of a regional …

analysis of all important factors and carefully defined company strategy which addresses each of these aspects. This paper … strategy of the SME. The value chain analysis helps to name the main organization’s capabilities and evaluates them in terms … human resources. The outcome of this audit shows that most of SME resources are of an intangible nature. Contrary to the …