Marketing first? : the role of marketing capability in SME growth
Year of publication: |
2023
|
---|---|
Authors: | Joensuu-Salo, Sanna ; Viljamaa, Anmari ; Kangas, Emilia |
Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 25.2023, 2, p. 185-202
|
Subject: | Firm growth | Marketing capability | SME | KMU | Unternehmenswachstum | Marketingmanagement | Marketing management | Marketing | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage |
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