Showing 1 - 10 of 1,629
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10010327746
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10010883364
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10008477261
The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...
Persistent link: https://www.econbiz.de/10010356086
Persistent link: https://www.econbiz.de/10014384010
Persistent link: https://www.econbiz.de/10014364572
We distinguish between three types of outliers in a one-way random effects model. These are formally described in terms of their position relative to the main part of the observations. We propose simple rules for identifying such outliers and give an example which involves median-based statistics.
Persistent link: https://www.econbiz.de/10009783015
Persistent link: https://www.econbiz.de/10012288433
Persistent link: https://www.econbiz.de/10011606837
Mixed model estimation methods were used to fit individual-tree basal area growth models to tree and stand-level measurements available from permanent plots established in naturally regenerated shortleaf pine (Pinus echinata Mill.) even-aged stands in western Arkansas and eastern Oklahoma in the...
Persistent link: https://www.econbiz.de/10009429425