An attendance model is specified for the Canadian Hockey League (CHL), the top level of junior hockey in Canada with some teams located in the United States. The natural log of attendance is used as the dependent variable, with explanatory variables consisting of the timing of the game, team...

Fantasy sport consumer behavior research is a burgeoning area of inquiry as this growing segment of sport fans exhibits unconventional, yet robust media consumption habits. In addition, consumer motivation and market segmentation represent core principles within the study of marketing, yet the...

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans' purchase intention and word of mouth...

Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die gerin-gen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultieren-den mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher...

Analytical descriptions of tournament selection efficiency properties are elusive for realistic tournament structures. For example, with more than four competitors, there are very few robust analytical tournament selection efficiency measures. Combining a Monte Carlo simulation with a...

This study explores the forecasting of Major League Baseball game ticket sales and identifies important attendance predictors by means of random forests that are grown from classification and regression trees (CART) and conditional inference trees. Unlike previous studies that predict sport...

This paper examines the growing trend of NFL players to forego participation in the league's yearly All-Star Game, the Pro Bowl. Viewership of the Pro Bowl has been substantially lower than the average game day in recent years, causing controversial discussions about the viability of the game...

Research in the field of customer discrimination has received relatively little attention even if the theory of discrimination suggests that customer discrimination may exist in the long run whereas employer and employee discrimination may not. This paper examines customer discrimination...