The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Year of publication: |
June 2016
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Authors: | Koronios, Konstantinos ; Psiloutsikou, Marina ; Kriemadis, Athanasios ; Kolovos, Petros |
Published in: |
International journal of business and economic sciences applied research : IJBESAR. - Kavala : [Verlag nicht ermittelbar], ISSN 2408-0101, ZDB-ID 2836461-2. - Vol. 9.2016, 2, p. 33-45
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Subject: | Sponsorship | sports | sponsor recognition | purchase intention | word of mouth communication | Sponsoring | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Profisport | Professional sports | Sport | Sports | Fußball | Football | Sportorganisation | Sport organization | Ballsport | Ball game | Sportveranstaltung | Sport event |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/185638 [Handle] |
Classification: | M3 - Marketing and Advertising ; z20 |
Source: | ECONIS - Online Catalogue of the ZBW |
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