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The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...
Persistent link: https://www.econbiz.de/10010500611
Existing studies have mainly focused on pricing in either primary markets or aftermarkets. However, in practice, prices in primary markets and aftermarkets are closely correlated. This study examines the joint pricing strategy in both primary markets and aftermarkets based on customer utility...
Persistent link: https://www.econbiz.de/10013206271
The increasing role of services in GDP results from the growing share of service industries, but also from the fact … that firms produce services along with goods. This paper investigates the determinants of service provision by … firm's goods and services, and, on the supply side, rivalry in the allocation of expertise between the production of goods …
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The practice of selling multiple products or services under nonlinear pricing has a long history in the business … community. Consumers may face demand uncertainty when choosing a service plan, and preferences for multiple products or services …
Persistent link: https://www.econbiz.de/10012890524
We consider a setting where the firm sells a main service (e.g., air travel) and an ancillary service (e.g., in-flight meal) to two types of consumers (high-type and low-type, e.g., business travelers and leisure travelers). The firm decides whether to unbundle the ancillary service from the...
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