Disjoint research efforts have so far considered latent constructs (e.g. privacy concerns) either as an independent variable to explore consumers' actual or stated intentions or - to a less extent - as dependent variable explained through a number of antecedents (e.g. privacy awareness,...

A consumer study was administered in order to test the effects of utilizing augmented reality in online shopping for an apparel item. A theoretical model was developed as a framework for the analysis and included telepresence, attitude, and product knowledge as independent variables, and...

The internet medium has revolutionized the way of living and shopping online has become a way of life. With easy accessibility of smart phones and internet connectivity, Indian consumers have embraced the virtual marketplace to buy products across all categories. For the venture capitalist and...