This research investigates drivers of consumer's online search activity. Traditional constructs relevant in offline information search (including perceived product risk, purchase involvement and product knowledge) are tested for an online environment on the basis of a structural equation model....

By the end of 2016 about 653 million people in the Asia Pacific region are expected to buy goods and services online. Out of these, a large chunk of customers will be from India. E-commerce is one of the fastest growing sectors in this region. According to the Associated Chambers of Commerce and...

Seeking information about a product has always remained the most important element before purchase a product. The drive behind this study is to look in detail at the mediums where consumers land up to seek information about a product on the World Wide Web. The most common sources a consumer can...

Given varied consumer perceptions of inventory information, online retailers' presentation of such information influences purchase behavior. We investigate an online retailer's optimal inventory disclosure policy assuming two distinct consumer segments: savvy (or, experienced) consumers, who can...

Existing studies offer myopic insights how intermediaries can reduce consumers perceived risk in order to make electronic marketplaces more successful. In contrast, the study here acknowledges the role of sellers in enabling these transaction platforms. The study focuses on how sellers may use...