A subversive phenomenon is challenging advertisers and brand managers: adbusting, a form of activism that alters existing brand communication (e.g., a billboard ad) to promote social/political issues (e.g., pro-environmental behavior) or denounces the targeted brand (e.g., its labor standards)....

Location is an impactful but irrevocable driver of retail store performance. Unless retailers rely on their gut feelings for finding high potential locations, they have to invest in extensive location research, calibrating performance models on expensive rich data (e.g., income or education of...

A new phenomenon has recently been challenging brand managers: adbusting, a form of subver-sive advertising in which a group or an individual alters existing brand communication (e.g., a billboard ad) to promote social issues (e.g., climate change) or denounce the targeted brand (e.g., its...

Many research problems are characterized by complex relationships between time series variables, such as simultaneity (e.g., feedback loops between communication channels) and state-dependence (e.g., marketing interactions with observed and unobserved sales channel variables). The authors...

In its recent special reports, the Intergovernmental Panel on Climate Change (IPCC) emphasizes the importance of behavior and lifestyle changes in mitigating climate change and calls for them to be better researched. Yet to date, climate-related behavior has been largely neglected or simplified...

Selling fair-trade products can be problematic because of their higher price when compared with conventional alternatives. We propose that one way to solve this problem is to make consumers aware of the benefits of fair-trade. To this end, we perform three experimental studies to show that...

This paper investigates the influence of cultural characteristics of negotiator teams (Masculinity, High/low context) on the behavior and different success measures in intercultural business negotiations. Preliminary results show differences in negotiation success across cultural groups and in...