The Effects of Adbusting on Brands
Year of publication: |
2022
|
---|---|
Authors: | Maier, Erik ; Mafael, Alexander |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 13, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4301016 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Um, Nam-hyun, (2013)
-
Knoll, Johannes, (2015)
-
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K., (2015)
- More ...
-
Adbusting: How advertising altered by activists affects brands
Maier, Erik, (2024)
-
Adbusting : how advertising altered by activists affects brands
Maier, Erik, (2024)
-
Portrayals of Minorities and Women in Super Bowl Advertising
Taylor, Charles R., (2019)
- More ...