Weinreich, Simon; Şahin, Tarık; Karig, Marco; Vietor, … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-22
Disruptive innovations (DI) have the potential to fundamentally change markets and their power relations: Specifically, established companies are confronted with the threat of being forced out of the market by DI. At the same time, companies also have the opportunity to control the market's...