An innovation management framework : a model for managers who want to grow their businesses
Year of publication: |
2013
|
---|---|
Authors: | Mugge, Paul C. ; Markham, Stephen K. |
Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 978-0-470-64820-9. - 2013, p. 35-50
|
Subject: | Innovationsmanagement | Innovation management |
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