The consumer behaviour analysis research programme continues to develop as both an intellectual discipline and an applied area of empirical inquiry, enriching our understanding of consumer responses to the products and services of everyday life, and to the marketing of those products and...

Counterfeit goods consumption has predominantly been viewed as an economic, cultural, ethical/moral, legal and/or information-management issue. Strategies based on these perspectives have taken steps to curb counterfeiting (or quot;piracyquot;) worldwide. However, counterfeit purchasing...