Trick or treat? : an examination of marketing relationship in a nondeceptive counterfeit market
Year of publication: |
2013
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Authors: | Xiao, Sarah Hong ; Nicholson, Michael |
Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 198-221
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Subject: | Produktpiraterie | Product counterfeiting | Marketingmanagement | Marketing management | Kontingenztheorie | Contingency theory | Logistikdienstleister | Logistics provider | Einzelhandel | Retail trade | China |
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