The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

Previous research mainly concentrated on the link between the company size and consumer perceptions related to corporate social responsibility (CSR). Here we aim to extend the previous findings to the context of the consumer's individual trait of social responsibility. Building on signaling...

This research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers...

This paper develops a willingness-to-pay elicitation method that combines the strengths of choice experiments and experimental auctions. While these tools are standard for estimating consumer values of goods and their attributes, they tend to produce dissimilar results since their methodological...

The state is a key driver of corporate social responsibility across developed and developing countries. But the existing research provides comparatively little knowledge about: 1) how companies strategically manage the relationship with the state through CSR; 2) how this strategy takes shape...