As climate change and inequality spur interest in sustainable lifestyles, insufficient attention focuses on the social dimension encompassing equity and wellbeing-oriented conduct. Limited measurements capture facets like frugality, sufficiency, and altruism, obscuring motivational nuances....

The globalization of the economy and the spread of information about MNEs' have spurred the social consciousness of consumers around the world. This process has in turn stimulated firms' interest to know then value consumers attach to socially responsible activities. Despite growing interest, it...

This paper develops a willingness-to-pay elicitation method that combines the strengths of choice experiments and experimental auctions. While these tools are standard for estimating consumer values of goods and their attributes, they tend to produce dissimilar results since their methodological...