This paper develops a willingness-to-pay elicitation method that combines the strengths of choice experiments and experimental auctions. While these tools are standard for estimating consumer values of goods and their attributes, they tend to produce dissimilar results since their methodological...

The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

The globalization of the economy and the spread of information about MNEs' have spurred the social consciousness of consumers around the world. This process has in turn stimulated firms' interest to know then value consumers attach to socially responsible activities. Despite growing interest, it...