Consumer social responses to CSR initiatives versus corporate abilities
Year of publication: |
2013
|
---|---|
Authors: | Feldman, Percy Marquina ; Vasquez-Parraga, Arturo Z. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 2, p. 100-111
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Schuhindustrie | Footwear industry | Vergleich | Comparison | Peru | USA | United States |
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