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customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect …) countries. The values of indicators for different categories of customers and different markets can be determined based on the …
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matching employee demographics to those of potential customers except when the customers do not speak English. Diversity of …
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matching employee demographics to those of potential customers except when the customers do not speak English. Diversity of …
Persistent link: https://www.econbiz.de/10014077622
Im Fokus dieser Arbeit steht der Wandlungsprozess in Österreichs Stromwirtschaft aus Sicht des Marketings für Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen...
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Packaging is a significant marketing tool. It plays a vital role in product strategy, but also remains a tool for brand communication with a consumer. Effective packaging should encourage to buy the product, but whether consumers actually pay attention to them? The article presents the results...
Persistent link: https://www.econbiz.de/10011712232
Disadvantaged or minority customers are always vulnerable to discriminatory treatment by service employees …. Discrimination against minority customers has become a frequent headline in the news. The main objective of this research is to … categories to add transparency to customers' discriminatory experiences. This research also investigates the mediating role …
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