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Trash it or Sell it? A Strategic Analysis of the Market Introduction of Product Innovations

Dawid, Herbert; Kopel, Michael; Dangl, Thomas - 2014

In this paper a quantity-setting duopoly is considered where one firm develops a new product which is horizontally differentiated from the existing product. The main question examined is which strategically important effects occur if the decision to develop the innovation and the decision to...

Persistent link: https://www.econbiz.de/10014058333

The relationship of compulsive buying with consumer culture and post-purchase regret

Bushra, Aliya; Bilal, Ahmed - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 590-611

The aim of the current study was to determine whether Post-Purchase Regret is caused among consumers due to internal feelings, which in our case was Compulsive Buying as a result of the Materialistic and Status oriented values prevalent among the people, that affects Post-Purchase Regret which...

Persistent link: https://www.econbiz.de/10011926913

Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective

Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692

Persistent link: https://www.econbiz.de/10014467630

Buy Rough, Sell Smooth

Glasserman, Paul - 2019

Recent work has documented roughness in the time series of stock market volatility and investigated its implications for option pricing. We study a strategy for trading stocks based on measures of their implied and realized roughness. A strategy that goes long the roughest-volatility stocks and...

Persistent link: https://www.econbiz.de/10012896765

Advance Selling to Strategic Consumers : Preorder Contingent Production Strategy with Advance Selling Target

Wei, Mike Mingcheng - 2018

Motivated by emerging industry practices, this paper studies the effectiveness of a new advance selling strategy in … is contingent on an advance selling target. We find that compared to other advance selling strategies, such as the … traditional advance selling strategy and the capacity rationing strategy, the PCP strategy is effective in mitigating strategic …

Persistent link: https://www.econbiz.de/10012923555

The Value of Commitments When Selling to Strategic Consumers : A Supply Chain Perspective

Kabul, Mustafa - 2018

We consider a decentralized supply chain consisting of a retailer and a supplier that serves forward-looking consumers in two periods. In each period, the supplier and the retailer dynamically set the wholesale and retail price to maximize their own profits. The consumers are heterogeneous in...

Persistent link: https://www.econbiz.de/10012932687

Price setting with customer capital : sales, teasers, and rigidity

Rudanko, Leena - 2022

Persistent link: https://www.econbiz.de/10013382296

Compulsive buying and branding phenomena

Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12

Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to...

Persistent link: https://www.econbiz.de/10011309449

Consumers’ Compulsive Buying Behavior – An Empirical Study

Mohan Raj, Prasanna - 2017

Consumer behaviour has changed dramatically in the past decade. Clearly, as individuals, Consumers are all unique. Hence, a comprehensive understanding of consumers' buying decisions is vital to a successful business. Understanding the unplanned buying is important, in order to appreciate the...

Persistent link: https://www.econbiz.de/10012952582

Compulsive buying behavior : antecedents, consequences and prevalence in shopping mall consumers of an emerging economy

Moon, Moin Ahmed; Attiq, Saman - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 548-570

The purpose of this research is to investigate the relationship of compulsive buying with its antecedents and consequences and estimates the prevalence of compulsive buying behavior among shopping mall visitors of Pakistan. Data was collected data from 895 systematically selected...

Persistent link: https://www.econbiz.de/10011934235

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