The relationship of compulsive buying with consumer culture and post-purchase regret

The aim of the current study was to determine whether Post-Purchase Regret is caused among consumers due to internal feelings, which in our case was Compulsive Buying as a result of the Materialistic and Status oriented values prevalent among the people, that affects Post-Purchase Regret which could also caused by Unplanned Buying resulting from external factors like Sales Promotions and Bank-card Payments at the retail stores. A sample of 308 college students filled the questionnaires for this study. Confirmatory factor analysis (CFA) was done to check the reliability and validity of instrumentation used in this study. After conducting Structural Equation Modeling (SEM) we found a significant impact of materialism; passion defined success, acquisitions as the pursuit of happiness and acquisition centrality, on compulsive buying leading to a significant impact on Post-Purchase Regret. This indicates that the internal states of the consumers such as compulsiveness associated with Materialism and status consumption causes Post- Purchase Regret.