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In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in...
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A closer look at innovation for and from emerging markets respectively developing economies reveals that a variety of different terms and concepts related to this type of innovation exist. The goal of my conceptual paper is to present a comprehensive overview of related terms and concepts and to...
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Understanding how to effectively integrate knowledge among the subsidiaries of an MNE is one of the most important research areas in global strategy. However, little research has examined the integration challenges in globally disaggregated value-chains in a complex NPD effort involving...
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Is there knowledge adoption of innovations from emerging economies? We theorize that, to help overcome information asymmetry across countries, granting patents to technology in the emerging economy of China can serve as a signal of technology potential and market opportunity to enhance...
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Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...
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The confluence of increasing urbanization with climate change, and the associated need to decarbonize the economy, is driving urgency for the global adoption and diffusion of sustainable scalable solutions. IT-enabled, multi-modal transportation, often referred to as the “new mobility”, is...
Persistent link: https://www.econbiz.de/10014038582
Facing the new challenges in production processes, companies should adopt lean and green practices in product development. In SMEs, the application of these practices is more complex. This work explores the maturity of lean-green methodologies in the product development process in Brazilian and...
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