In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet their high expectations with respect to...

In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet their high expectations with respect to...

Social contagion processes such as word-of-mouth (WOM) are widely regarded as key success factors for innovation diffusion. Aspects of these processes have been thoroughly explored in empirical studies on the actor or dyad levels of analysis. While such studies offer valuable insight into the...

The introduction of new products is a major challenge for marketing managers. Since a significant share of innovations fails to succeed, managers have to make stop/go-decisions soon after a product's launch. To support such decisions, Garber et al. (2004) propose an indicator based on...

For the past decade, customer relationship management (CRM) has been one of the priorities in marketing research and practice. However, many of the CRM systems did not perform as the companies expected. As such shortcoming could be due to inappropriate data input, this study provides a...

For the past decade, customer relationship management (CRM) has been one of the priorities in marketing research and practice. However, many of the CRM systems did not perform as the companies expected. As such shortcoming could be due to inappropriate data input, this study provides a...