Although many theories explain intentional behaviour, there are some limitations between intention and behaviour that have been labelled the intention – behaviour gap. This study seeks to find new variables to overcome the limitations and understand the mechanics of how behavioural intention...

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...

Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...