Showing 1 - 2 of 2
The purpose of this paper is to offer an introduction and background as well as a narrative to the development of an economic, social, technological and cultural phenomenon that has been sweeping across national frontiers since first being identified by Theodore Levitt in 1983. The approach is...
Persistent link: https://www.econbiz.de/10009459857
In an era of globalization, intense competition and unpredictability, organizational creativity is increasingly important and, hence, tapping into the power of imagination in the work setting is propelled to unprecedented heights. This article explores how imagination is encouraged among...
Persistent link: https://www.econbiz.de/10014062577