The internet has been credited as an important advertising and direct marketing channel, which has the potential to revolutionise the branding of products and services. Yet, several studies have been forecasting the end of traditional brand management in today's e-markets. At the same time,...

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences....

This paper describes the impact of external environmental forces on cartel networks. Using a case research approach, this report examines two leading business networks within one industry, over time. The results suggest that (a) bargaining power of intermediaries increases with the advent of new...

This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor...

Applying complexity theory tenets in analyzing findings from prior research on the impacts of democracy and authoritarianism on countries' quality-of-life and happiness inform answering this question accurately. The study here constructs and empirically tests algorithms on how democracy and...

Amidst the catastrophe of COVID-19, segments of the population globally experienced changes in their perspectives on life and the desire to live a more fulfilling life. The study here examines this emergent trend with secondary data available as published survey reports and personal observations...