Narrow search
Showing 1 - 10 of 23,310
Cover Image
Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
value of novel technological services. To understand and achieve the potential value, customers need first to unlearn their …
Persistent link: https://www.econbiz.de/10009761863
Cover Image
The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011379472
Cover Image
Towards becoming a service-dominant enterprise : an actor engagement perspective
Chou, Hsin-Hui; Huang, Chao-Chin; Tu, Pei-Yun - In: Service business 17 (2023) 2, pp. 607-632
Persistent link: https://www.econbiz.de/10014333845
Cover Image
Service Logic, Value Co-Creation and Networks : Three Dimensions Fostering Inter-Organizational Relationships: Competitiveness in the Boating Industry
Polese, Francesco - 2012
developing.A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and … services is disintegrating and losing significance (Kotler, 1977, Normann, 1991, Rispoli, Tamma, 1992, Cercola, 1996), in its … international debate.All businesses enrich their offerings by including services to increase their competitiveness, at the same time …
Persistent link: https://www.econbiz.de/10013114344
Cover Image
The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach
Putra, Rendy Ahmad; Budiyanto; Suhermin - 2023
Persistent link: https://www.econbiz.de/10014480092
Cover Image
The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
Cover Image
Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018
Persistent link: https://www.econbiz.de/10012041746
Cover Image
B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de/10014318814
Cover Image
The impact of supply chain integration from the Service-Dominant Logic perspective : operant resources and value generation
Rodríguez-López, Nuria; Mondragon, Adrian Coronado - In: European management review : EMR 21 (2024) 1, pp. 66-82
Persistent link: https://www.econbiz.de/10014530852
Cover Image
Analysis and design of digital value co-creation networks: insights from digital platforms
Blaschke, Michael - 2020
Persistent link: https://www.econbiz.de/10012221765