Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

Objective: This study addresses significant gaps in the existing literature, which shows mixed results on the relationship between international market orientation and international performance. Moreover, the literature needs more research on the mediating role of eco-friendly practices in this...