Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...

In this project an attempt has been made to demonstrate a positive relationship between marketing capabilities and Strategy using Porters framework and corporate performance in an emerging/developing market of Pakistan. This paper reports a study that marketing practice regulates the...

Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from developing economies. The paper further explores ways in which MSEs can adjust their marketing strategies to circumvent the challenges faced. Design/methodology/approach: It...

Emerging market companies (EMC), long accustomed to privileged positions in protected markets, are facing intense competition from international companies in their increasingly liberalized economies Many are unprepared for the new competiti\eonslaught, and there is little guidance available to...

The main objective of this study is to know the multinational cement companies' marketing strategies those are currently operating their business in Bangladesh. For doing this report, the data is basically collected from several authentic sources like journal articles, paper, governmental...

Mexico and Canada sandwich the United States to form North America. Although they are only separated by one nation, the way business is handled can vary drastically between the two. The two countries have a good standing relation and have always been able to come to peaceful agreements. This...

The comparatively fresh emergence of relationship marketing paradigm in the field of marketing management highlights the growing need to manage, develop and evaluate relationships amongst the buyers and suppliers. In international business context, the same holds good for relationship quality...

One of the major problems facing Russian companies is the problem of differences between brand promises and the experience of actual consumer interaction with that brand, resulting in image destruction and the customers' refusal from repeat purchases. Having taken as the basis the idea of gap...

This paper presents a summary of relevant literature in the field of export market strategy. The author studies export market strategy under three headings.Under Determinants of Export Activity the author discusses Triggering of Internationalization, Psychic distance and Commitment.Under...