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The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011379472
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Customer's potential value: The role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010980938
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Customer's potential value: The role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: jbm - Journal of Business Market Management 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010316144
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10009761863
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Drivers for SMEs participation in entrepreneurial ecosystems : evidence from health tech ecosystem in Northern Finland
Tabas, Abdollah Mohammadparast; Kansheba, Jonathan Mukiza; … - In: Baltic journal of management : BJM 17 (2022) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10014330658
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Customer’s potential value : the role of learning
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of business market management : JBM 6 (2013) 1, pp. 1-21
Current views on value creation emphasize the role of the customer, mutual investments, and value co-creation. Nevertheless, at present the customer-focused research concentrates on value expectations and value experiences as outcomes but disregards the analysis of potential value that is...
Persistent link: https://www.econbiz.de/10010147002
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Formation of Collective Value Experience in the Buying Centre in Professional Business Service Relationships
Komulainen, Hanna; Nätti, Satu; Saraniemi, Saila; … - 2021
This study examines how the collective customer value experience forms within the buying centre in professional service business relationships. By relying on existing literature on buying centres and customer value creation, through a qualitative case study, we have empirically examined the...
Persistent link: https://www.econbiz.de/10013311079
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Typology and dynamics of actors' roles and positions within entrepreneurial ecosystems : an exploratory study
Tabas, Abdollah Mohammadparast; Komulainen, Hanna; … - In: Small enterprise research 30 (2023) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014280848
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Towards a holistic customer value approach in managing public health care services : a developers' view
Komulainen, Hanna; Nätti, Satu; Saraniemi, Saila; … - In: International journal of public sector management 36 (2023) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10013545701
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The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework
Makkonen, Hannu - In: jbm - Journal of Business Market Management 8 (2015) 3, pp. 476-497
The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...
Persistent link: https://www.econbiz.de/10011388320