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Strategic Brand Positioning Analysis Through Comparison of Cognitive and Conative Perceptions
Manhas, Parikshat Singh - 2010
in the hair oil market through a comparison of cognitive and conative perceptions. Cognition will be identified by …
Persistent link: https://www.econbiz.de/10014188599
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Do We Know Emotional Intelligence When We See it? The Social Perception of Emotional Abilities
Elfenbein, Hillary Anger; Barsade, Sigal G.; … - 2014
We examine the social perception of emotional intelligence (EI) through the use of observer ratings. Individuals often … paper examines the social perception of EI and tests the hypothesis that close observers in the environment can recognize … provide initial evidence suggesting the social perception of EI is possible. Limitations, future directions, and practical …
Persistent link: https://www.econbiz.de/10014212101
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Exploring internal stakeholders' emotionalattachment & corporate brand perceptionsthrough corporate storytelling for branding
Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa - In: Cogent business & management 7 (2020) 1, pp. 1-22
The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...
Persistent link: https://www.econbiz.de/10012643839
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Emotions Drive Attention
Moreland, Janice L. - 2012
In a 3 phrase research study to determine the stimuli that drives fear, Psychologists Arne Öhman, Ph.D., Anders Flykt, Ph.D. and Francisco Esteves, Ph.D., observed 3 of the control groups reaction to distinct fear driven images of reptiles, animals, faces and insects. Also, they kept data on...
Persistent link: https://www.econbiz.de/10014167318
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Even when it feels difficult to think why I like you, I still do : the role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands
Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: South African journal of business management 51 (2020) 1, pp. 1-8
Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...
Persistent link: https://www.econbiz.de/10012589361
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Touristic Destination Ambassadors, Case Analysis and Conceptualization : How to Better Understand and Use Brand Ambassadors in Cognitive, Affective and Experiential Approaches
Lambert de Diesbach, Pablo Brice - 2013
Purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflections and research on emotional and symbolical brand relationship. We try to understand how destinations could communicate, using destination ambassadors; in...
Persistent link: https://www.econbiz.de/10014039632
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182