Making sense : die Macht des multisensorischen Brandings
Year of publication: |
2014
|
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Authors: | Lindstrøm, Martin |
Published in: |
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf. - Freiburg : Haufe Gruppe, ISBN 978-3-648-04100-0. - 2014, p. 0183-194
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Subject: | Neuromarketing | Markenführung | Brand management | Emotion | Kognition | Cognition | Wahrnehmung | Perception |
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