We consider a general model of boundedly rational opinion formation in social networks. We show that long run opinions … opinions of all agents to an arbitrary desired opinion, by infinitesimally perturbing his updating behavior. However, when … opinion formation is monitored, then as the perturbation goes to zero so does the extend to which long run opinions can be …

A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders … few consumer characteristics that are strong predictors of opinion leadership. In the present research, we attempt to … explain these null or weak findings through a game-theoretic perspective on opinion leader-follower relationships. Our model …

The context of this article is a larger, ongoing postdoctoral research that looks into the relationship between opinion … this conflict. For this purpose, a couple of relevant key words were selected and they were analyzed using opinion mining …