E-WoM and 2.0 opinion leaders
Year of publication: |
2014
|
---|---|
Authors: | Sahelices-Pinto, César ; Rodríguez Santos, María Carmen |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 3, p. 244-261
|
Subject: | word-of-mouth | Web 2.0 | opinion leaders | social networks | centrality | Social Web | Social web | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Meinung | Opinion | Öffentliche Meinung | Public opinion |
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