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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review

Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023

Persistent link: https://www.econbiz.de/10014322170

Reconsidering the path for neural and physiological methods in consumer psychology

Clithero, John A.; Karmarkar, Uma R.; Nave, Gideon; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10014470796

Commentary on Edmund Rolls: "Emotion and reason in human decision-making"

Solms, Mark - 2019

points out that multiple and independent types of reinforcement exist in the human brain, and that they cannot be reduced to …

Persistent link: https://www.econbiz.de/10012035104

Incorporating neuroscience data into agent-based simulation models of buyer behavior

Borawska, Anna; Łatuszyńska, Małgorzata - In: European research studies 23 (2020) 4, pp. 1197-1212

Persistent link: https://www.econbiz.de/10012511317

Neuromarketing Methodologies : More Brain Scans or Brain Scams?

Nyoni, Thabani - 2017

neuromarketing is to study how human brain is affected by marketing stimuli. In neuromarketing, brain activity can be monitored and … of neuromarketing techniques in trying to understand the consumer brain. The results of this study indicate that …

Persistent link: https://www.econbiz.de/10012959535

Brain, Mind and Neuroeconomics

Satpathy, Col Prof Dr Jyotirmaya; Laza, Sebastián; … - 2021

Has economics an unconscious base? Sigmund Freud was one of the greatest intellectual figures of the 20th century, an Austrian neurological doctor of Jewish origin. Much of his work remains, to this day, highly controversial, where some point to his as a genius, while others highlight his...

Persistent link: https://www.econbiz.de/10013312608

Increasing brain power beyond imagination-aligning neuroscience and social psychology to aid prevention

Fisher, Eddie John Paul; Gonzalez, Yorkys Santana; … - In: Business and Economic Research : BER 7 (2017) 2, pp. 82-101

Persistent link: https://www.econbiz.de/10011848668

Leadership in an ageing society and the brain : applying neuroscience to leadership

Debelak, Katja; Penger, Sandra; Grah, Barbara - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 64-79

neuroscientists understand the human brain better. With the help of ground-breaking insights in neuroscience, the leadership enigma … has a convincing answer rooted in a specific and very tangible source: the brain. This paper aims to increase awareness … around the impact of the brain on leadership behaviour in an aging society by presenting secondary research of available …

Persistent link: https://www.econbiz.de/10014247805

Examining the neural basis of information security policy violations : a noninvasive brain stimulation approach

Turel, Ofir; He, Qinghua; Wen, Yatong - In: MIS quarterly 45 (2021) 4, pp. 1715-1744

Persistent link: https://www.econbiz.de/10012814926

Dimensionen des Wissens : ein kognitiv-evolutionärer Ansatz auf der Grundlage von F. A. von Hayeks Theorie der "Sensory Order"

Herrmann-Pillath, Carsten - 2009

The standard economic treatment of knowledge mixes a mentalist approach in game theory and an externalist approach in growth theory and related fields. This confusing state requires a philosophical clarification. I propose to start out from F.A von Hayek’s approach developed in his book on The...

Persistent link: https://www.econbiz.de/10003890613

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