Market orientation and innovation orientation, including their relationship with firm performance, are well-debated in prevailing marketing literature. Interestingly, relationship orientation, as an extension of market orientation, is yet to be subjected to similar investigation. While...

Theory posits that, over time, placebo-type brand-equity effects may develop through the process of wine purchase and consumption. This being so, the extent to which factors like brand familiarity, brand exposure and brand knowledge combine to inform and reinforce such brand-equity effects...

With this study we aim to identify the degree of penetration of statistical methods in South African management. Consequently, that section of the management population with past exposure to quantitative methods is targetted. Thus the target population was all MBA alumni from South African...