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The influence of ritual efficacy on ritual vitality : temporal plaiting in the vestaval
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1255-1276
Persistent link: https://www.econbiz.de/10014427185
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