This paper discusses brand firms' endogenous timing problem when facing nonbrand firms under quantity competition. We … study a market comprising brand and nonbrand products. There exist heterogeneous consumer groups-one group buys only brand … products while the other one cares little about the brand. These two consumer groups constitute the high- and low-end markets …

Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from … companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical …

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …