The formation of a nation tourism brand of Ukraine
Year of publication: |
2021
|
---|---|
Authors: | Melnychenko, Svitlana ; Bosovska, Myroslava ; Okhrimenko, Alla |
Published in: |
Baltic Journal of Economic Studies. - Riga : Baltija publishing, ISSN 2256-0963, ZDB-ID 2886399-9. - Vol. 7.2021, 2, p. 161-169
|
Subject: | tourism | tourism system | brand | tourism brand | branding | brand management | brand formation | brand development | stakeholders | efficiency | competitiveness | image | Tourismus | Tourism | Markenführung | Brand management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenartikel | Brand |
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