Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user …

Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on …

Manuscript type: Research Article Research Aims: Kim's previous study proposed a web advertising model such as … study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives … are insignificant to flow experience. Thus, informativeness is insignificant to advertising value and flow experience …

Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of … SMS (Short Message System) advertising. This study aimed to explore how people of Sudan perceive and respond to SMS … receiving SMS advertising but they have some concerns about providing their personal data to advertising companies. These …

results regarding various aspects of mobile advertising perceptions for young people. The objective of this pilot study is … towards mobile advertising and further on the perceived usefulness of mobile advertising among young people. Results show that … of factors affecting the positive perception of the usefulness of mobile advertising among students and for designers of …

in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …

The aim of this study is to examine Turkish consumer perspective so as to explore the attitudes concerning advertising … via mobile devices. A detailed literature review was conducted in the fields of mobile advertising, advertising psychology … phone users) have mainly negative attitudes and perceptions with respect to mobile advertising. More specifically, the …