Despite the different levels of maturity of organic markets among the member states of the European Union (EU), the European organic food market is continuously growing. In the EU this production method is regulated according to the Council Regulation (EC) 834/2007 (EC 834/07). All products...

This paper presents the results of a doctoral study within the program “Biodiversity and Society” of the Graduate School of Social Sciences at the Georg-August University, Göttingen. Food safety and organic consumption are key concepts of the study, focussing on the current situation in the...

For European and North American consumers, organic food is typically conceived of as a healthy, ethical and environmental alternative to intensively farmed food. This is unsurprising as it is generally promoted through narratives of sustainable consumption, ethical farming and bodily well being....

The aim of this paper is to explore the role of green self-identity and self-congruity with green food products in predicting consumers’ sustainable food consumption behaviour. Previous research suggests that there is a relationship between individuals’ self-identity and the consumption of...

Meat-based diets are still the norm, and vegans and vegetarians represent only a small minority of the population. A transition, respectively, behavioural change towards a diet with less meat can only occur by adopting a positive attitude towards dietary changes based on reasons and motivations....

The household spending of Pakistani consumers on sustainable food consumption has continued to remain low. Hence, the present study used the goal-framing theory to explore the consumer's motivational factors that derive sustainable consumption of organic food. Drawing on survey data of 488...

This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers...